Something's Not Right Here Something's Not Right Here

Something's Not Right Here

We firmly believe that everyone deserves access to fresh, healthy vegetables. The issues with industrial production are mounting, and it's high time we address them. Together, we're all part of the solution!

Fast, convenient, cheap?

We live in total abundance and consume without regard for our planet and the people who produce our food. We simply do not stand by this. Food should be seasonal, regional and organic. We're committed to shaping a world that's worth living in for everyone, including the generations to come.

The great desire

Growing your own vegetables is pure joy: digging in soil, harvesting food and feeling the creative power of nature. We want to gift this incredible feeling to everyone. Unfortunately, there is often a lack of knowledge and experience, which sometimes leads to frustrating results.

Gardening for a better world

Our goal is to redefine gardening for an entire generation: as a social experience. Instead of everyone gardening alone, we make it a communal experience. For a sustainable awareness in society. This is how we can change the world.

Why your money is well spent

Fryd is a purpose-driven, responsibly owned company. We want to protect our mission in the long term and put meaning above profit maximisation. But what does that mean exactly?

Beetplaner Screens

The Fryd Team

Portrait von Anna
Anna Design
Portrait von Anna
Portrait von Ann Sophie
Ann Sophie Agrobiology
Ann Sophie
Portrait von Anton
Anton Software-Development
Portrait von Anton
Portrait von Florian
Florian Founder
Product & Design
Portrait von Florian
Portrait von Jens
Jens Founder
Sales & Partner
Portrait von Jens
Portrait von Jonas
Jonas Software-Development
Portrait von Malte
Malte Software-Development
Portrait von Marie
Marie Agrobiology
Portrait von Marie
Portrait von Marielena
Marielena Agrobiology
Portrait von Marielena
Portrait von Marlene
Marlene Marketing
Portrait von Marlene
Portrait von Moritz
Moritz Software-Development
Portrait von Moritz
Portrait von Sarah
Sarah Marketing
Portrait von Steffen
Steffen Founder
Product & Dev
Portrait von Tabea
Tabea Design
Portrait von Tabea
Portrait von Urs
Urs Software-Development
Portrait von Zoë
Zoë Encyclopaedia & Marketing
Portrait von Zoë

The Fryd Values Happy Bee


We're committed to equitable solutions for everyone involved. We act with integrity and honesty, both towards ourselves and others, ensuring we never take advantage of anyone.


We highly value mutual support and assistance. We approach situations with a positive mindset and always remain attentive to the needs of others.


We deeply believe in our values and work towards nurturing a society grounded in solidarity, all within a harmonious ecological world.


It's okay if things don't always go as planned. What's important is finding joy in the process. Our ultimate goal? To ignite a passion for gardening!